April 17, 2014 Rutika Salaskar

Expedite your B2B sales cycle through Display ads

B2B Sales through Display Ads

While you are working hard to connect with your customers continually assessing new channels and tools, you must engage your prospects at an essential level for turning your potential buyers into real revenue. In recent years, B2B marketers have worked hard with the role that display ads play in online mix more than their B2C counterparts. One must make sure that the amount of time and money spend on display advertising offers a significant ROI.

As per Forrester research, brands must establish a strong foothold with prospects as early as possible in the B2B Buying process. For this display ads is a perfect strategy, as you can target your ads and keep your brand right in front of your audience. By using display ads you can maintain a consistent presence with your target audience online.


To ensure that you are reaching right audience it is essential to target your display ads to a specific audience according to your criteria.

Building credibility with your prospects is an essential part of the buying process. As B2B purchases often include large financial investments, B2B decision makers face lot of pressure because of the potential risks involved – for their job security, for the organization etc.  So B2B decision makers are usually more focused toward making the right choices.

Display ads can help in building brand credibility and can provide your prospects an assurance that they are making a right choice. One more way to gain confidence of your prospects is including customer testimonials in display ads.

Irrespective of the budget that display ads bring along with them, concentrate on your growing brand. Back then television, radio and newspapers were the primary source of brand awareness and these means were also not cheap. Off lately, online advertising has leveled the play field, which made businesses of all sizes easy to foster their brands through online advertising.

Rutika Salaskar

Sr. Marketing Professional at SMARTe Inc

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