Even if you have a steady stream of inbound leads flowing you’re your pipeline, odds are salespeople will have to supplement their funnel on regular basis with outbound prospecting. For generating new customers, well written sales emails to right audience, it will act as an incredibly effective tool.
But if those emails does not contain quality content and devoid of value, nothing can prompt the recipient to flag your message as spam. Sending valuable, customized, personalized sales emails is a legitimate sales tactic. Blasting out spam is not so the sales tactic you should adopt.
So can you tell if a cold sales email actually is a spam? Here are few signs that can help you identify that:
- Email should contain recipients first name
- We all might have received emails addressed to “Hi” or “Dear Sir or Madam.” Did you ever read rest of the message?
- Missing out on the recipient first name is deadly giveaway that the email was intended solely for them.
- If you are working on an email template make sure you double check that you have filled in the correct details.
- Email should offer value to recipient
- Providing information about your company, what it does and all is not bad, but what your company does how it can be relevant to the recipient.
- It is always a NO-NO to send a sales email to a prospect without including something that will be valuable to them, like a piece of content, an introduction to someone they would benefit from knowing or a helpful tip.
- Email should have a personalized touch
- I hope everyone is active on LinkedIn right?
- LinkedIn will surely have a wealth of information about your prospect. You totally should have no excuse to go on a cold call.
- You have a chance to grab few bits from the prospects profile to showcase your homework, you have done on them.
- Customized Emails
- Customization pertains to the person, their job, and their goals. On other hand it also revolves around the prospects company and industry, their major business priorities.
- Always take time to research about the company and tailor your proposition specifically to the organizational needs.
- Emails should be well focused
- It is always advisable not talking much about yourself
- If your email is just one long advertisement about your company, your recipient has no reason to care.
- Make your email about them and not about only you
You might be directing the prospect to the most helpful resource, but there’s zero chance they are going to check it out don’t put in the efforts to explain what it is and how it will help them. And if it’s of no help then you should even avoid sending it. If you’re ever in doubt as to whether your sales email is spam or not, use this simple rule of thumb. If your email isn’t customized enough to be sent to one person and only that person, it’s straddling the spam line. Go back and personalize until the email is as unique as your prospect itself.
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