April 24, 2015 Rutika Salaskar

Gather Market Intelligence, Track Competitors – The Better Way To Do It

Marketing Intelligence - SMARTe Inc

Marketing Intelligence – SMARTe Inc

Managing Business and Sales & Marketing Intelligence are the similar challenges faced by all Organizations of all sizes and target.

Business/Market Information is just like an Iceberg, which you can only view fraction above the waterline and the rest submerged in water. Likewise, you will always find the most valuable and critical information be hidden. To find this information you will need help of special resources and methods (think about a deep sea diver for exploring an iceberg!)

Do the following challenges sounds familiar to you in your day-to-day work; Lack of timely and effective tracking of industry happenings, trends, etc.

  • Insufficient information on customers, competitors, influences in the industry
  • Gathering ‘actionable’ market intelligence
  • Understanding the user-base/ installed-base of your competitors, partners or similar companies in your business segment

SMARTe brings to you one-stop solution for all your marketing intelligence needs. Our data and insights are contextual making them highly actionable as marketing campaigns. Ours is an exciting way of knowing about your competitors, customers and also customers of your competitors. Marketing Intelligence solution leverages SMARTe’s proprietary web crawling technology, proven research methodologies and extensive domain experience of research teams; to be able to address your specific pain areas and provide accurate and timely information.

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Broadly, our Marketing Intelligence covers four different aspects, they are as follows:

  • Competitive Intelligence Agent: Here, we provide insight of competition list of customers (Competitive Install-base), helping you reaching out to similar organizations like your existing customer base. It also gives you an insight to your competitor’s customers and their competitors.
  • Technology Intelligence Agent: Here, we provide intelligence on companies using technology infrastructure within enterprises. This would help in targeting users of your competitor’s technology and their competitive landscape; as well as user-base of complementary/similar technology.
  • Audience Intelligence Agent: Here, we provide insights on attendees participating in competitor’s events or other similar events in the industry /domain. Help targeting attendees of your competing events or closely related events/tradeshows; for participation and sponsorship.
  • Localization Intelligence Agent: Here, we provide insights on discovering country wise or local level presence of target accounts as desired by our customers. This includes a complete information of the target account like organization information country wise, state, wise, province wise, etc.

“We will have to become ‘perpetual marketers’, to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.” – John Woodward, Publicis Worldwide

Rutika Salaskar

Sr. Marketing Professional at SMARTe Inc

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