April 28, 2015 Rutika Salaskar

How SMARTe Helped One of its Client in Software Industry Data for Increasing ROI

Software as a service is forecast to have 16.3% compound annual growth rate through 2015 for enterprise application markets, compared with a total application market CAGR of 8.5%.

All kind of companies belonging from the Software industry face similar challenges in managing their sales & marketing data and intelligence. Usually, a lot of valid and accurate information is hidden or not easily accessible. Incomplete prospect information can lead to ineffective marketing campaigns. To find missing facts, you will need help of special sources and methods that can scrub the internet and find accurate and relevant information.

Specific Offerings:

Contact Discovery – Knowledge pool to source Verified, Relevant, Accurate and complete contact database

Contact Append – enhancing and cleaning data to have accurate and validated data to smoothen the sales and marketing process.

Competitive Intelligence – Insight of competitor’s customers and similar companies like them.

Tradeshow related data services – cleansing, normalization, and data discovery for optimum event marketing.

Challenges faced: One of the pioneer in data integration technology, wanted to create a global repository of accurate and relevant business contacts based on multiple filtering criteria. These target profiles were based on complex job title, defined location (country, region, and city levels), and industry/domain specific. They wished to explore varied/dynamic needs of around 149+ unique project briefs along with specific targeting of events, road shows, competitive data, etc.

Our Solution: Delivering to client’s diverse data requirements, SMARTe offered a combined solution of Data Sourcing & Append and Marketing Intelligence for ongoing sourcing, validation/append and refresh of data. Catering to focused campaign needs, we feed data and market intelligence for events (Audience Intelligence), Competitive Landscape, account based marketing, trigger based campaigns, etc.

This helped the client to carry out focused marketing campaigns backed by global data and market intelligence as we delivered 70000+ Contacts from 10000+ companies across the globe covering 40+ countries and 10+ languages.


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