Events/ Tradeshows are still a very popular and effective model of marketing and every year numerous events are organized throughout the globe in almost every industry. Some of the events have become a permanent fixture of professional calendar of attendees, sponsors and exhibitors. Ever wonder why a particular event is more popular or one exhibitor is successful in driving more booth traffic/meaningful interactions than another. Marketing of course! But there is something which is the 1st step towards designing a marketing plan for your events – knowing the target audience. Correct understanding on past and current attendee profiles help you narrow down on marketing action items for an event.
SMARTe offers a special solution called AIA (Audience Intelligence Agent). This solution provides information of the event attendees with their contact information, thus giving a complete profile of target audience. This can help the client in approaching the invitees.
For any event to be a successful one, it’s very necessary to have a landscape about your competitors’ events or any other events in the industry. This way you can profile the right audience to reach out to market your own event
Why profiling ideal attendee for your event important?