May 20, 2015 Rutika Salaskar

Let’s see how Network Security industry is benefited through SMARTe’s solutions

The global network security market is undergoing constant growth as a result of the increasing virtualization of servers leading to adoption of newer network security solutions. Even small and medium sized businesses are now gradually using network and security solutions. As there is an increase in complication of the IT infrastructure, more robust and comprehensive solutions will be required to ensure safety of network. Expansion in network technology to ensure better safety solutions is helping in the progression of the network security industry.

Now the need for network security tools is aroused because majority of firms are now aware of vulnerability of data to cyber-attacks. The continuous need for large number of quality leads, prioritized prospects and constant struggle for being the first to approach respective decision makers remain distinct industry trait.

In this superseding competitive world, the networking & security industry needs to stay ahead of target universe. It is very significant for them to comprehend if an established technology is on the cusp of being overtaken by new technology. For this they need to be well-versed about the latest market trends and emerging technologies.

Some of our clients from the network & security industry also faced similar problem, let’s have a look at how we were able to help them:

Case in point 1:-

Business Challenge – Our client, a leading provider of web security and WAN optimization solutions, was looking for information on smaller companies which have lesser online presence. They wanted this information to be verified with the G10K list along with global contacts requirements from multi-lingual data sources.

Solution Provided – By using our Competitive Intelligence Agent (CIA), we helped the client to move their competitor’s user-base out of the slow lane; thus helping them to understand their target market better. We provided insight of user-base of their eight different named competitors in various specific market segments. In addition, our Contact Discovery solution assisted in sourcing and verifying contact data through web technologies and manual research teams (telephone and web research).

Our solution enabled the client to do trigger event based and account based campaigns improving manifold increase in their campaign response rate.

Case in point 2:-

Business Challenge – Few months back, our client who is one of America’s leading manufacturer of networking equipment, wanted to leverage our expertise to comprehensively source its named accounts data. These conceptions needed to be based on niche role sourcing across diverse locations. 

Solution Provided – Through our Contact Discovery and Contact Append solutions, we assisted the client leveraging SMARTe’s focused web based crawlers and research methodologies (including phone research), each contact sourced was validated for accuracy and relevancy. Competitive installed-base sourcing (CIA) helped us to extensively research niche roles for North America, EMEA, and APAC region.

Our unique combination of quality (enabled through proprietary technology and domain expertise) and nimbleness empowered the client with 6000+ companies and 19000+ contacts; making sure of their belief & vested time in SMARTe.


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