As the chorus of ‘predictive analytics’, ‘predictive marketing’, ‘predictive intelligence’ and other predictive variants buzzwords are ringing across B2B marketers ears, various companies and their chiefs are in a paradox about predictive analytics utility, jargon decipher and elixir it promises.
As per Forrester report, B2B CMOs using predictive analytics are 2x as likely to exceed revenue targets, more and more focus is getting diverted to predictive space. This space has attracted stupendous investment rounds since last year in spite of various issues and challenges. In this infographics, we will look at demystifying predictive buzzword, its elixir, limitations and way forward.
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