One of the top American manufacturers of networking equipment, who offers high-performance network solutions to help service providers, enterprises & the public sector create value & accelerate success, wanted to extensively source contact data with proper mapping of key decision makers within these companies. Their challenge was to identify the niche and accurate role contacts within their shortlisted companies across diverse locations that can help boost their sales & marketing campaigns.
SMARTe Solution ( Account Based Marketing )
After carefully going through the client’s requirements, we decided to deploy “SMARTe Explorer”, our very own global contact data discovery solution and “Competitive Intelligence Agent (CIA)”, which comes as a part of our Sales & Marketing Intelligence solution – ‘InfoGenie’. Through our Contact Discovery and Data Append techniques, we assisted the client by leveraging our focused web based crawlers and research methodologies which includes phone research. Once we had fulfilled the company level information, the subsequent phase was to detect appropriate decision makers in these companies as per client’s given criteria provide.
By implementing the CIA solution, we were successful in discovering the client’s competitor install-base and managed to source more than 8800 Companies and more than 25000 Contacts for North America, EMEA, APAC region. These covered industries like Telecommunications, Wireless Network Operators, Data Services, Retail, Satellite & Broadcast Network Equipment, Business Services, etc. amongst others. Not only this, we had also helped the client to construct a list of top-level company contacts with roles involving C-level, CTOs, Head/Director/Manager of IT, Network, Security, System Administrator, System Architect, Network Architect IT Operations, Mobile Network Infrastructure, etc.
In a nutshell, we were successful in providing high quality competitor intelligence and verified contact databases to be used by our client for boosting the sales & marketing campaigns. With high class insights into competitor’s user-base, product usage landscape and decision maker profiles, the client was able to strategize their sales & marketing promotions for relevant business cases.
SMARTe’s unique Marketing Intelligence solutions offers an exciting way of knowing about your competitors, customers and also customers of your competitors. This (Account Based Marketing)solution leverages our proprietary technology, methodology and domain experience of Research Teams; to be able to address your specific pain areas and provide accurate and actionable information. We work with you to define the appropriate approach depending on your marketing campaigns, their size and current accuracy within your existing databases.
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