This is the precise reason why many brands have turned to re-targeting. Re-targeting concentrates on getting those previous website visitors back to your website using an exclusive cookie based approach. Re-targeting can be accomplished through various techniques like display ads, e-mail newsletters, search and social media (Facebook and Twitter) options.
It is generally found that the conversion rate of an average website is considered to be a little more than 2 percent of the total traffic. In other words, you can assume that almost all of the first time website visitors leave without some form of desired action.
According to a recent study conducted, we have seen that re-targeting adverts can have a big say in your lead conversions.
Let’s look at the top 10 indicators that would help you understand more about re-targeting represented in the below Info-graphic:-
Above pictograph indicates – How Re-targeting campaign improve Business ROI
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