July 30, 2015 Nitesh Pednekar

Top Indicators for Understanding Re-targeting campaign

This is the precise reason why many brands have turned to re-targeting. Re-targeting concentrates on getting those previous website visitors back to your website using an exclusive cookie based approach. Re-targeting can be accomplished through various techniques like display ads, e-mail newsletters, search and social media (Facebook and Twitter) options.

It is generally found that the conversion rate of an average website is considered to be a little more than 2 percent of the total traffic. In other words, you can assume that almost all of the first time website visitors leave without some form of desired action.

According to a recent study conducted, we have seen that re-targeting adverts can have a big say in your lead conversions.

Let’s look at the top 10 indicators that would help you understand more about re-targeting represented in the below Info-graphic:-

Understanding Re-targeting campaign (300 downloads)

How Re-targeting campaign improve Business ROI

Above pictograph indicates – How Re-targeting campaign improve Business ROI

Nitesh Pednekar

Assistant Manager - Marketing at SMARTe Inc
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