Since a couple of years, Account Based Marketing (ABM) is heralding new wave amongst B2B organizations. ABM is widely acknowledged as one of the best practices within B2B arena as it orchestrates precise targeting with focused sales and marketing initiatives hovering around the set of ideal customers. As ABM focuses more on account – a centric approach rather than contact focus, leveraging on the best-fit target list and then expand universe will be a norm.
Here comes SMARTe Inc to aid and guide your ABM journey. Insightful and data-driven B2B marketers across the world are reaping the benefits of maximization of data to achieve success through SMARTe’s innovative DaaS offerings. Relevant Contacts, next generation Data as a Service (DaaS) offering turbo charges your enterprise’s ABM initiatives with prized asset – DATA. It is proved beyond any skepticism that high-quality data can make a huge difference to your ABM programs, more number of enterprises are relying on SMARTe DaaS offerings.
Relevant Contacts supports data-driven ABM through:
1. Identifying best-fit accounts (target account list build)
2. Delivering insights concerning accounts and contacts
3. Real-time enrich of Company and Contact details
Relevant Contacts will drive your ABM philosophy with ‘relevant data’.
Latest posts by Prasad Kori (see all)
- ABM enabler – Bespoke Contacts - September 27, 2016
- Data-as-a-Service (DaaS) – way forward for tomorrows data-driven marketers - September 12, 2016
- Introducing Relevant Contacts (RC) – Business Enabler, Features, Processes and USP - September 9, 2016