In this article on our SMARTe Rewind to 2015 section, we are presenting our comprehensive blog post that shows the ways for gathering competitive install base of your target market. We hope these mentioned techniques help you in knowing your competitors well. Use this post for to generate more ROI.
“Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire; it wafts across the electrified borders”.
Organizations of all sizes and target market face similar kinds of challenges regarding managing Business and Sales & Marketing Intelligence. Competitive Intelligence solution can feed you with Actionable Sales & Marketing Intelligence for competitive landscape of your company.
A leading mobile device management company was able to understand the existing status of the market and user-base of competing products, combining multiple channels including online survey methodologies through SMARTe’s Competitive Intelligence solution (CIA).
Services provided by SMARTe:-
Briefed Objectives and Challenges:-
Online survey tools are very cost-effective way for delivering survey and collecting and analyzing results through one central system. Initially started sourcing the business contacts as per customers’ given criteria. While our Web Research and Phone Research teams’ were able to build the database using our in-house technology and processes, the difficulty level of contact sourcing was high. Mobile Device Management (MDM) being an evolving technology, information available on public domain was on the lower side. So to complement our other process survey method was decided. Additionally, we were able to extract market intelligence on potential buyers, who were non users of MDM solutions, but were exploring or planned to explore such a solution.
Our Competitive Intelligence solution (CIA) provides a way to first uncover the business secrets in your target market and plan your ‘way-in’ accordingly; based on solid facts and rationale, instead of just running marketing campaigns just for the sake of it! Your Sales and Business Development guys would bless you for making their lives easier and providing them with ‘Actionable Intelligence’ and a ready ‘Sales Pitch’.
For more information please visit: http://www.smarteinc.com/solutions/