Business Services

Business Services industry market refers to the provision of business-related solutions to companies. This industry is the subset of service sector that focuses on services offered to businesses and includes accounting, marketing, outsourcing, human resources, consulting, logistics, etc.

For decades, there has been a substantial shift from the primary and secondary sectors to the tertiary sector in industrialized economies. This sector is now the largest sector of the economy in the Western world, and has also seen the fastest growth.

As the name says, the service industry consists of the service-focused servings of economy, such activities where individuals or companies offer their time and knowledge to improve performance, opportunity and productivity.

Nowadays, companies have gone beyond the phase of simply storing & updating customer and prospect data in their marketing database. Many feel they have been successful in building prospect databases through conducting customized surveys for their target audience. But to generate higher ROI through their sales & marketing campaigns, companies need valid and relevant contact information.

Specific Offerings:

  • Prospect Ranking – Prioritize leads within the sales pipeline and identify decision makers from existing contact data
  • Target Audience Segmentation – Uncover new trigger-events within targeted prospects and hit them with the right value propositions

Case-in-Point

BUSINESS CHALLENGE

One of our client, a world leader in providing global business information, commissioned us to carry out a special focused industry data search covering large number of industries across Europe. These concepts were based with particular emphasis on diverse manufacturing segments such as Tea, Malt, Bio-fuel, etc.

OUR SOLUTION

After carefully analyzing the client’s requirements, we carried out focused sourcing, verification and consolidation of business contact data, as per prescribed buyer persona from a number of diverse industries across Europe through our SMARTe’s contact discovery solution. This required us to work on more than 50 distinctive dataset requirements for its highly targeted campaigns.

Our solution helped the client to meet their customers’ marketing requirements in a better way enabling them to focus on diverse industry sectors.

BUSINESS CHALLENGE

Our client is one of the leading petrochemical data aggregator company in the US, wanted to find appropriate contact information of event attendees from the major petrochemicals associations in EMEA region.

OUR SOLUTION

Through our Contact Discovery solution, we were able to source validated audience profiles of the top 5 petrochemical associations, ofthose who attended various events in EMEA. As per their professional profiles and other traditional criteria, we discovered and validated the audience profile data through a combination of focused web crawlers, web research and telephonic research

Through this output list, we assisted the client by provided a complete profile of event attendees in the target market facilitating them to customize their messaging towards each audience profile’s interest.

  • Our Inside Sales team, gave glowing praise for the data that SMARTe had sourced for us. The contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing!

    Ikram Ghani
    Director, Global Marketing Operations, CenturyLink Technology Solutions
  • SMARTe worked with us as a 'Global Data Partner', delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa.

    Derek Cox
    Managing Director, Esmerk
  • We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements

    Varun Gopalakrishnan
    Regional Marketing Manager, Akamai Technologies
  • SMARTe has been instrumental in us gaining traction in new commercial markets

    Hannah Grap
    Senior Director, Marketing Communications, SDL
  • Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns

    Kristen Knouft
    Former SVP and Chief Marketing Officer, Procurian (Now a part of Accenture)
  • I strongly recommend SMARTe and its demand generation solutions to any organization

    Swami Viswanathan
    Former VP of Products, SDL
  • In a field full of vendors claiming to have the 'best database with the most accuracy' and where 99% of companies don't come close to their claims; SMARTe stands out in that 1%.

    Christine Crandell
    Former SVP of Marketing , Accept Software (Acquired by Artemis)
  • “With Bespoke Contacts verified leads and data driven insights, our teams can now close 70% more leads the smarter, faster way. Their technology, domain expertise, game changing strategies and creativity differentiates them from all other providers. Add to this, SMARTe is the go-to source to turn unstructured data to clean, normalize and structured data, which enabled us to achieve 10x ROI growth along with 6x improvement in targeted campaigns.”

    Rozanne Bonavito
    Vice President, Global Demand Generation at Aria Systems
  • SMARTe provides the most accurate list building service that I have found. They take the time to find accurate contact information for all target companies with great results.

    Sharon Bell
    Director Marketing, CD Networks