Business Services industry market refers to the provision of business-related solutions to companies. This industry is the subset of service sector that focuses on services offered to businesses and includes accounting, marketing, outsourcing, human resources, consulting, logistics, etc.
For decades, there has been a substantial shift from the primary and secondary sectors to the tertiary sector in industrialized economies. This sector is now the largest sector of the economy in the Western world, and has also seen the fastest growth.
As the name says, the service industry consists of the service-focused servings of economy, such activities where individuals or companies offer their time and knowledge to improve performance, opportunity and productivity.
Nowadays, companies have gone beyond the phase of simply storing & updating customer and prospect data in their marketing database. Many feel they have been successful in building prospect databases through conducting customized surveys for their target audience. But to generate higher ROI through their sales & marketing campaigns, companies need valid and relevant contact information.
- Prospect Ranking – Prioritize leads within the sales pipeline and identify decision makers from existing contact data
- Target Audience Segmentation – Uncover new trigger-events within targeted prospects and hit them with the right value propositions
One of our client, a world leader in providing global business information, commissioned us to carry out a special focused industry data search covering large number of industries across Europe. These concepts were based with particular emphasis on diverse manufacturing segments such as Tea, Malt, Bio-fuel, etc.
After carefully analyzing the client’s requirements, we carried out focused sourcing, verification and consolidation of business contact data, as per prescribed buyer persona from a number of diverse industries across Europe through our SMARTe’s contact discovery solution. This required us to work on more than 50 distinctive dataset requirements for its highly targeted campaigns.
Our solution helped the client to meet their customers’ marketing requirements in a better way enabling them to focus on diverse industry sectors.
Our client is one of the leading petrochemical data aggregator company in the US, wanted to find appropriate contact information of event attendees from the major petrochemicals associations in EMEA region.
Through our Contact Discovery solution, we were able to source validated audience profiles of the top 5 petrochemical associations, ofthose who attended various events in EMEA. As per their professional profiles and other traditional criteria, we discovered and validated the audience profile data through a combination of focused web crawlers, web research and telephonic research.
Through this output list, we assisted the client by provided a complete profile of event attendees in the target market facilitating them to customize their messaging towards each audience profile’s interest.
Data is VERY difficult to get right – finding the right organisation, the right contacts and methods to communicate are tasks that most B2B organisations continue to find a challenge. SMARTe had been in contact with me for some time and when we had a specific challenge in providing high quality data for a competitive installed base campaign to our EMEA inside Sales team, I approached SMARTe to support us in developing a list of competitors, target audience and direct phone numbers. I had not expected the quality of data that we received. Out Inside Sales team, who had received calling data from marketing for many campaigns, gave glowing praise for the data that SMARTe had sourced for us, and found that the contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing! I would certainly be recommending SMARTe for custom list builds, as they are the ONLY data vendor I have worked with where the data quality was better than our expectations.Ikram Ghani, Director, Global Marketing Operations, CenturyLink Technology Solutions
SMARTe worked with us as a ‘Global Data Partner’, delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa. Through their contact discovery solution they custom-built contact lists for a range of non-traditional industries including tyre manufacturers, tea producers and biofuels. The level of accuracy was extremely high and the use of contact data delivered by SMARTe not only saved us significant time but led to an immediate increase in the response rates to our marketing campaigns and ultimately to higher sales volumes.Derek Cox, Managing Director, Esmerk
SMARTe’s Contact Discovery facilitated one of our Accounts Based Marketing campaign by catering us accurate contact data from focused industries like Gaming and e-commerce in EMEA and Russia. We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements.Varun Gopalakrishnan, Regional Marketing Manager, Akamai Technologies
SMARTe has been instrumental in us gaining traction in new commercial markets; not only have they provided high quality contacts for the US, but also utilized advanced processes to cross language barriers. They have delivered high quality B2B contacts for Europeans well. With niche titles sought by us at a global level, SMARTe has been able to cater our unique requirements. Their work has shortened the lead qualification process and we look forward to a continued partnership with the SMARTe team.Hannah Grap, Senior Director, Marketing Communications, SDL
SMARTe’s on-demand contact discovery model minimized our investment in finding relevant, validated and complete contact details across our prospects. SMARTe has proved itself functionally and technically by refreshing and enriching our entire contact database within the CRM on an ongoing basis. Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns.Kristen Knouft, Former SVP and Chief Marketing Officer, Procurian (Now a part of Accenture)
Sanjay and the SMARTe team are excellent resource. In a field full of vendors claiming to have the ‘best database with the most accuracy’ and where 99% of companies don’t come close to their claims; SMARTe stands out in that 1%. The database he built for us in North America and Europe is spot on, accurate and fast. Sanjay’s a joy to work with. His easy going style and constant sharing of best practices and tips has helped us get the most out of our investment. I will use Sanjay and SMARTe again and again and highly recommend him.Christine Crandell, Former SVP of Marketing , Accept Software (Acquired by Artemis)
There are a number of alternatives in the world of Lead Generation services. Sanjay and SMARTe stand out from this crowd in many ways. Sanjay was willing to work with us when we were much earlier stage company than we are today and when we were still exploring a market. Even though this probably meant more work in generating appropriate and meaningful leads, he took on the task. His team delivered on time quality work through the entire duration of our project. Most importantly, Sanjay was personable, always available and willing to be understanding and accommodating to the business model needs of our company. I strongly recommend SMARTe and its demand generation solutions to any organization.Swami Viswanathan, Former VP of Products, SDL