Networking & Security
The global network security market is experiencing constant growth as a result of the growing virtualization of servers leading to adoption of newer network security solutions. Even small and medium sized businesses are now increasingly using network and security solutions. As there is an increase in complication of the IT infrastructure, more robust and comprehensive solutions will be required to ensure safety of network. Development in network technology to ensure better safety solutions is helping in the growth of the network security industry.
Majority of firms are now aware of vulnerability of data to cyber-attacks and this encourages the need for network security tools.
The continuous need for large number of quality leads, prioritized prospects and constant struggle for being the first to approach respective decision makers remain distinct industry trait.
In this dominant competitive world, the networking & security industry needs to stay ahead of target universe. It is very important for them to understand if an established technology is on the cusp of being overtaken by new technology. For this they need to be updated about the latest market trends and emerging technologies.
- Technology Intelligence – Providing accurate insights into competitors’ technology ecosystem, including aspects like hardware, applications, infrastructure, networking, security, data management, etc. It can be for finding technology landscape of ‘named accounts’, types of companies, within specific market segments, geographies, etc.
- Competitive Intelligence – Providing insights of competitive install-base scenarios for your target accounts. This includes direct or indirect competitors, partners/alliances, technology (product/services) which are complementary or supplementary, category of technology used, etc. It also gives you an insight into your competitors’ customers and companies similar to them.
Our client, a leading provider of web security and WAN optimization solutions, was looking for information on smaller companies which have lesser online presence. They wanted this information to be verified with the G10K list along with global contacts requirements from multi-lingual data sources.
By using our Competitive Intelligence Agent (CIA), we helped the client to move their competitor’s user-base out of the slow lane; thus helping them to understand their target market better. We provided insight of user-base of their eight different named competitors in various specific market segments. In addition, our Contact Discovery solution assisted in sourcing and verifying contact data through web technologies and manual research teams (telephone and web research).
Our solution enabled the client to do trigger event based and account based campaigns improving manifold increase in their campaign response rate.
Few months back, our client who is one of America’s leading manufacturer of networking equipment, wanted to leverage our expertise to comprehensively source its named accounts data. These conceptions needed to be based on niche role sourcing across diverse locations.
Through our Contact Discovery and Contact Append solutions, we assisted the client leveraging SMARTe’s focused web based crawlers and research methodologies (including phone research), each contact sourced was validated for accuracy and relevancy. Competitive installed-base sourcing (CIA) helped us to extensively research niche roles for North America, EMEA, APAC region.
Our unique combination of quality (enabled through proprietary technology and domain expertise) and nimbleness empowered the client with 6000+ companies and 19000+ contacts; making sure of their belief & vested time in SMARTe.
Our Inside Sales team, gave glowing praise for the data that SMARTe had sourced for us. The contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing!
SMARTe worked with us as a 'Global Data Partner', delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa.
We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements
SMARTe has been instrumental in us gaining traction in new commercial markets
In a field full of vendors claiming to have the 'best database with the most accuracy' and where 99% of companies don't come close to their claims; SMARTe stands out in that 1%.
Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns
I strongly recommend SMARTe and its demand generation solutions to any organization