Software as a service is forecast to have 16.3% compound annual growth rate through 2015 for enterprise application markets, compared with a total application market CAGR of 8.5%.
Since the dawn of Silicon Valley, large shifts in computing and provisioning of software have led to opportunities for significant growth. The emerging regions have been gaining almost 0.7% of market share every year since 2008 and they are expected to represent almost 19% of global software revenues in 2017.
All kind of companies belonging from the Software industry face similar challenges in managing their sales & marketing data and intelligence. Usually, a lot of valid and accurate information is hidden or not easily accessible. Incomplete prospect information can lead to ineffective marketing campaigns. To find missing facts, you will need help of special sources and methods that can scrub the internet and find accurate and relevant information.
- Contact Discovery – Knowledge pool to source Verified, Relevant, Accurate and complete contact database
- Contact Append – enhancing and cleaning data to have accurate and validated data to smoothen the sales and marketing process.
- Competitive Intelligence – Insight of competitor’s customers and similar companies like them.
- Tradeshow related data services: cleansing, normalization, and data discovery for optimum event marketing
One of the pioneer in data integration technology, wanted to create a global repository of accurate and relevant business contacts based on multiple filtering criteria. These target profiles were based on complex job title, defined location (country, region, and city levels), industry/domain specific. They wished to explore varied/dynamic needs of around 149+ unique project briefs along with specific targeting of events, road shows, competitive data, etc.
Delivering to client’s diverse data requirements, SMARTe offered a combined solution of Data Sourcing & Append and Marketing Intelligence for ongoing sourcing, validation/append and refresh of data. Catering to focused campaign needs, we feed data and market intelligence for events (Audience Intelligence), Competitive Landscape, account based marketing, trigger based campaigns, etc.
Our solution helped the client to carry out focused marketing campaigns backed by global data and market intelligence as we delivered 70000+ Contacts from 10000+ companies across the globe covering 40+ countries and 10+ languages.
Our client is one of the world’s leading ERP software provider that deals with numerous business operations. They understand the importance of getting the right specified contact in the ERP industry takes years of endurance and assiduousness. Our client recognizes that once it has up-to-date contacts ready, it will have an unrestricted target market. However, they do not want to rest on its laurels and so we were commissioned to refresh their entire contact databases from their varied target personas.
Leveraging SMARTe’s Contact Discovery and Contact Append solutions, we facilitated the client by appending, validating and discovering new contacts along with engaging directly with diverse target roles ranging from technology to Sales & Marketing. Using our dedicated web crawlers & research approach (which includes phone research), we were able to source 4000+ companies & 29000+ contacts covering a total of 32 countries.
Our client’s started to receive high grades for its sales & marketing campaigns, with SMARTe offering a scalable solution as per growing business needs our customer.
Data is VERY difficult to get right – finding the right organisation, the right contacts and methods to communicate are tasks that most B2B organisations continue to find a challenge. SMARTe had been in contact with me for some time and when we had a specific challenge in providing high quality data for a competitive installed base campaign to our EMEA inside Sales team, I approached SMARTe to support us in developing a list of competitors, target audience and direct phone numbers. I had not expected the quality of data that we received. Out Inside Sales team, who had received calling data from marketing for many campaigns, gave glowing praise for the data that SMARTe had sourced for us, and found that the contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing! I would certainly be recommending SMARTe for custom list builds, as they are the ONLY data vendor I have worked with where the data quality was better than our expectations.Ikram Ghani, Director, Global Marketing Operations, CenturyLink Technology Solutions
SMARTe worked with us as a ‘Global Data Partner’, delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa. Through their contact discovery solution they custom-built contact lists for a range of non-traditional industries including tyre manufacturers, tea producers and biofuels. The level of accuracy was extremely high and the use of contact data delivered by SMARTe not only saved us significant time but led to an immediate increase in the response rates to our marketing campaigns and ultimately to higher sales volumes.Derek Cox, Managing Director, Esmerk
SMARTe’s Contact Discovery facilitated one of our Accounts Based Marketing campaign by catering us accurate contact data from focused industries like Gaming and e-commerce in EMEA and Russia. We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements.Varun Gopalakrishnan, Regional Marketing Manager, Akamai Technologies
SMARTe has been instrumental in us gaining traction in new commercial markets; not only have they provided high quality contacts for the US, but also utilized advanced processes to cross language barriers. They have delivered high quality B2B contacts for Europeans well. With niche titles sought by us at a global level, SMARTe has been able to cater our unique requirements. Their work has shortened the lead qualification process and we look forward to a continued partnership with the SMARTe team.Hannah Grap, Senior Director, Marketing Communications, SDL
SMARTe’s on-demand contact discovery model minimized our investment in finding relevant, validated and complete contact details across our prospects. SMARTe has proved itself functionally and technically by refreshing and enriching our entire contact database within the CRM on an ongoing basis. Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns.Kristen Knouft, Former SVP and Chief Marketing Officer, Procurian (Now a part of Accenture)
Sanjay and the SMARTe team are excellent resource. In a field full of vendors claiming to have the ‘best database with the most accuracy’ and where 99% of companies don’t come close to their claims; SMARTe stands out in that 1%. The database he built for us in North America and Europe is spot on, accurate and fast. Sanjay’s a joy to work with. His easy going style and constant sharing of best practices and tips has helped us get the most out of our investment. I will use Sanjay and SMARTe again and again and highly recommend him.Christine Crandell, Former SVP of Marketing , Accept Software (Acquired by Artemis)
There are a number of alternatives in the world of Lead Generation services. Sanjay and SMARTe stand out from this crowd in many ways. Sanjay was willing to work with us when we were much earlier stage company than we are today and when we were still exploring a market. Even though this probably meant more work in generating appropriate and meaningful leads, he took on the task. His team delivered on time quality work through the entire duration of our project. Most importantly, Sanjay was personable, always available and willing to be understanding and accommodating to the business model needs of our company. I strongly recommend SMARTe and its demand generation solutions to any organization.Swami Viswanathan, Former VP of Products, SDL