Telecommunication industry faces a unique set of challenges that stem from customers’ demands and technology trends, because consumers are addicted to connectivity and speed. To cope up with challenges telecom has undergone massive changes over last few years. According to research, Telecommunication industry remains one of the major providers of employment in the world. The overall industry is in the state of continuous technological and economic flux driven by intense competition and new technologies. The telecommunications industry continues to conduct various studies to manage risk by targeting investments.
Their target audience is widespread ranging right from B2B organization to service providers to OEMs to Data centers. Telecom providers seek significant new growth in revenues from Data Centre facilities. So they will need to be updated with the latest technologies in the market to stay ahead within their competitive sector. The intricacies of different technology issues change from company to company.
- Data Cleansing – Enrich your contact database, verify refresh and complete your missing fields in your database.
- Inbound Lead Append – Fill up gaps in data formats along with verifying lead data accuracy. Helping marketers to take control of their Inbound Lead Management.
- Competitive Intelligence – Tracking of Socio-economic-political developments in specific geographies, any regulatory changes, disruptive technology changes; anything that might be of business importance to Telecom providers!
- Data Center Contact Discovery and Sales Intelligence – tailor made service to unveil targeted decision makers and latest industry updates
Our client is a leader in customer experience management and contact center in the Telecommunication industry. Their ongoing glitches included lack of understanding about penetration of competing and complementary technology within their target accounts and lower conversion of web/incoming leads into qualified leads due to lack of accuracy and relevancy.
We assisted the client by implementing our Marketing Intelligence solution, to unearth penetration of competing and complementary technology with target accounts by discovering 28 different technology attributes like Workforce Management, VoIP, IVR, Salesforce Automation/CRM, Unified Communications, etc. We also helped them in maintaining their data, keeping it updated and verified through cleansing and enrichment of the client’s existing CRM database. Our solutions helped the client to gain complete insight into its competitors’ technology user-base with accurate and relevant database at Company and Contact Level.
One of the largest & fastest national mobile network company based in Australia, approached SMARTe for its technology intelligence services. They wanted to conduct a thorough research on finding various technology infrastructure and corporate variables in an extensive list of target accounts.
Using SMARTe’s Technology infrastructure intelligence and Contact discovery solutions, we enabled the client by sourcing more than 15000+ companies & finding 28000+ contacts across countries in East Asia, Southeast Asia, APAC and India. Our qualified professionals figured out multiple technologies installed like Telecom/Networking provider, LAN/ WAN communications, VoIP, Hosting /Co-Location, Managed security, voice recording, Storage, Conferencing Solutions, etc., among others. Our solution helped the client by exploring new target markets like ITES, Media, Investments, Energy and Financial Services to name a few thus empowering and augmenting their reach base.
Data is VERY difficult to get right – finding the right organisation, the right contacts and methods to communicate are tasks that most B2B organisations continue to find a challenge. SMARTe had been in contact with me for some time and when we had a specific challenge in providing high quality data for a competitive installed base campaign to our EMEA inside Sales team, I approached SMARTe to support us in developing a list of competitors, target audience and direct phone numbers. I had not expected the quality of data that we received. Out Inside Sales team, who had received calling data from marketing for many campaigns, gave glowing praise for the data that SMARTe had sourced for us, and found that the contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing! I would certainly be recommending SMARTe for custom list builds, as they are the ONLY data vendor I have worked with where the data quality was better than our expectations.Ikram Ghani, Director, Global Marketing Operations, CenturyLink Technology Solutions
SMARTe worked with us as a ‘Global Data Partner’, delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa. Through their contact discovery solution they custom-built contact lists for a range of non-traditional industries including tyre manufacturers, tea producers and biofuels. The level of accuracy was extremely high and the use of contact data delivered by SMARTe not only saved us significant time but led to an immediate increase in the response rates to our marketing campaigns and ultimately to higher sales volumes.Derek Cox, Managing Director, Esmerk
SMARTe’s Contact Discovery facilitated one of our Accounts Based Marketing campaign by catering us accurate contact data from focused industries like Gaming and e-commerce in EMEA and Russia. We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements.Varun Gopalakrishnan, Regional Marketing Manager, Akamai Technologies
SMARTe has been instrumental in us gaining traction in new commercial markets; not only have they provided high quality contacts for the US, but also utilized advanced processes to cross language barriers. They have delivered high quality B2B contacts for Europeans well. With niche titles sought by us at a global level, SMARTe has been able to cater our unique requirements. Their work has shortened the lead qualification process and we look forward to a continued partnership with the SMARTe team.Hannah Grap, Senior Director, Marketing Communications, SDL
SMARTe’s on-demand contact discovery model minimized our investment in finding relevant, validated and complete contact details across our prospects. SMARTe has proved itself functionally and technically by refreshing and enriching our entire contact database within the CRM on an ongoing basis. Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns.Kristen Knouft, Former SVP and Chief Marketing Officer, Procurian (Now a part of Accenture)
Sanjay and the SMARTe team are excellent resource. In a field full of vendors claiming to have the ‘best database with the most accuracy’ and where 99% of companies don’t come close to their claims; SMARTe stands out in that 1%. The database he built for us in North America and Europe is spot on, accurate and fast. Sanjay’s a joy to work with. His easy going style and constant sharing of best practices and tips has helped us get the most out of our investment. I will use Sanjay and SMARTe again and again and highly recommend him.Christine Crandell, Former SVP of Marketing , Accept Software (Acquired by Artemis)
There are a number of alternatives in the world of Lead Generation services. Sanjay and SMARTe stand out from this crowd in many ways. Sanjay was willing to work with us when we were much earlier stage company than we are today and when we were still exploring a market. Even though this probably meant more work in generating appropriate and meaningful leads, he took on the task. His team delivered on time quality work through the entire duration of our project. Most importantly, Sanjay was personable, always available and willing to be understanding and accommodating to the business model needs of our company. I strongly recommend SMARTe and its demand generation solutions to any organization.Swami Viswanathan, Former VP of Products, SDL