Telecommunications

Telecommunication industry faces a unique set of challenges that stem from customers’ demands and technology trends, because consumers are addicted to connectivity and speed. To cope up with challenges telecom has undergone massive changes over last few years. According to research, Telecommunication industry remains one of the major providers of employment in the world. The overall industry is in the state of continuous technological and economic flux driven by intense competition and new technologies. The telecommunications industry continues to conduct various studies to manage risk by targeting investments.

Their target audience is widespread ranging right from B2B organization to service providers to OEMs to Data centers. Telecom providers seek significant new growth in revenues from Data Centre facilities. So they will need to be updated with the latest technologies in the market to stay ahead within their competitive sector. The intricacies of different technology issues change from company to company.

Specific Offerings:

  • Data Cleansing– Enrich your contact database, verify refresh and complete your missing fields in your database.
  • Inbound Lead Append – Fill up gaps in data formats along with verifying lead data accuracy. Helping marketers to take control of their Inbound Lead Management.
  • Competitive Intelligence – Tracking of Socio-economic-political developments in specific geographies, any regulatory changes, disruptive technology changes; anything that might be of business importance to Telecom providers!
  • Data Center Contact Discovery and Sales Intelligence – tailor made service to unveil targeted decision makers and latest industry updates

Case-in-Point

BUSINESS CHALLENGE

Our client is a leader in customer experience management and contact center in the Telecommunication industry. Their ongoing glitches included lack of understanding about penetration of competing and complementary technology within their target accounts and lower conversion of web/incoming leads into qualified leads due to lack of accuracy and relevancy.

OUR SOLUTION

We assisted the client by implementing our Marketing Intelligence solution, to unearth penetration of competing and complementary technology with target accounts by discovering 28 different technology attributes like Workforce Management, VoIP, IVR, Salesforce Automation/CRM, Unified Communications, etc. We also helped them in maintaining their data, keeping it updated and verified through cleansing and enrichment of the client’s existing CRM database. Our solutions helped the client to gain complete insight into its competitors’ technology user-base with accurate and relevant database at Company and Contact Level.

BUSINESS CHALLENGE

One of the largest & fastest national mobile network company based in Australia, approached SMARTe for its technology intelligence services. They wanted to conduct a thorough research on finding various technology infrastructure and corporate variables in an extensive list of target accounts.

OUR SOLUTION

Using SMARTe’s Technology infrastructure intelligence and Contact discovery solutions, we enabled the client by sourcing more than 15000+ companies & finding 28000+ contacts across countries in East Asia, Southeast Asia, APAC and India. Our qualified professionals figured out multiple technologies installed like Telecom/Networking provider, LAN/ WAN communications, VoIP, Hosting /Co-Location, Managed security, voice recording, Storage, Conferencing Solutions, etc., among others. Our solution helped the client by exploring new target markets like ITES, Media, Investments, Energy and Financial Services to name a few thus empowering and augmenting their reach base.

  • Our Inside Sales team, gave glowing praise for the data that SMARTe had sourced for us. The contacts were relevant, the phone numbers were accurate and they were able to show a ROI of 1:39 – which is amazing!

    Ikram Ghani
    Director, Global Marketing Operations, CenturyLink Technology Solutions
  • SMARTe worked with us as a 'Global Data Partner', delivering contact data across 50+ countries across regions including Europe, the Middle East and Africa.

    Derek Cox
    Managing Director, Esmerk
  • We at Akamai have found SMARTe’s approach to sourcing and verifying data very effective, providing accurate and relevant contact data customized to our specific business requirements

    Varun Gopalakrishnan
    Regional Marketing Manager, Akamai Technologies
  • SMARTe has been instrumental in us gaining traction in new commercial markets

    Hannah Grap
    Senior Director, Marketing Communications, SDL
  • Working with SMARTe, we have tripled our B2B contact list while increasing the accuracy of information from 25% to over 80%. These changes have resulted in a significant improvement in open and click through rates for our email campaigns

    Kristen Knouft
    Former SVP and Chief Marketing Officer, Procurian (Now a part of Accenture)
  • I strongly recommend SMARTe and its demand generation solutions to any organization

    Swami Viswanathan
    Former VP of Products, SDL
  • In a field full of vendors claiming to have the 'best database with the most accuracy' and where 99% of companies don't come close to their claims; SMARTe stands out in that 1%.

    Christine Crandell
    Former SVP of Marketing , Accept Software (Acquired by Artemis)
  • “With Bespoke Contacts verified leads and data driven insights, our teams can now close 70% more leads the smarter, faster way. Their technology, domain expertise, game changing strategies and creativity differentiates them from all other providers. Add to this, SMARTe is the go-to source to turn unstructured data to clean, normalize and structured data, which enabled us to achieve 10x ROI growth along with 6x improvement in targeted campaigns.”

    Rozanne Bonavito
    Vice President, Global Demand Generation at Aria Systems
  • SMARTe provides the most accurate list building service that I have found. They take the time to find accurate contact information for all target companies with great results.

    Sharon Bell
    Director Marketing, CD Networks