Want to increase footfall and extract maximum cash from your trade shows?
Turn your campaigns around and give precedence to Quality of leads over quantity to realize high returns !
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ROI on Trade Show (Sponsors and Exhibitors)

One of the persistent conundrums of marketing is to achieve accelerated ROI on every penny spent. To accomplish this, you need to gear up for your events at the right time!

According to a Business Marketing Association poll, trade shows represent 18.6 percent of the typical business-to-business (B2B) marketing budgets. Hence, investing in targeted pre and post show promotions should be a priority to maximize your ROI on such an event.

  • Are you wondering how to increase the footfall at your booth?
  • Does it seem like an uphill task to be able to find and invite the right people to your kiosk?
  • Isn’t it disappointing that Mr. Critical, whom you have been trying to contact for last few months was there at the event, but did not visit your booth because you had not invited him?
  • Would you like to re-connect with the attendees post show for the next round of communication, but do not have their correct contact data?

If the answer to any of the above is affirmative, think SMARTe.

Market your events and increase attendee count

You can market your presence at the trade shows effectively and increase returns on your investment with the help of accurate and phone validated contact database of probable attendees from SMARTe. You can use the contacts details of desired attendees to provide prior information on your location and product offerings, and send personalized invites. You can also use this list for pre-event appointment settings to increase the visitor count at your booth, and hence help your sales team accelerate the lead management process.

Pre-Event Invitee List

Good booth design will make your exhibit aesthetically pleasing to the attendees; however, it is not enough to attain desired results. Smarte can help you boost attendee rate and increase the footfall at your booth by providing you accurate and phone validated contact database to build the targeted invitee list. Thus, you can reach the probable prospects and customers to drive more sales leads with ease and achieve increased ROI.

Measurable Goals

The most common objective of trade show marketing is to drive right target audience to your booth and generate high, quantifiable ROI. SMARTe can help you achieve your desired objectives by delivering 100% accurate and phone validated contact database, which you can use effectively to add value to your bottom-line. Attract most profitable target prospects, accomplish your goals, and turn your trade shows into huge success with SMARTe.

Post-Event Attendee List

Research says, over 80% of leads gathered at trade shows are never followed up. 43% of prospective buyers report receiving materials they had requested at a trade show after they had already made their purchasing decision. The fact is – the attendees that you talked to at the event are more energized to do business as soon as they are home. Do not waste the opportunity of hitting the nail when the iron is hot, just because your database lacks correct email addresses, direct phone numbers etc.

Generating B2B leads from trade shows is a process fraught with pitfalls of incorrect details, but SMARTe can help accomplish the process effortlessly. We can append and enrich your database with verified, validated, updated and active details of the attendees; thereby ensuring smoother follow-ups and unparalleled ROI on your marketing spend.

Act smart; call SMARTe!

Why choose SMARTe as Pre and Post Event partner:

  • Create customized, relevant and targeted B2B list for pre-event prospecting and appointment setting.
  • Do post-event prospecting to add missing details of the attendees you met and business cards collected at the trade show.
  • Enrich and update existing contact database with 100% accurate, phone validated and verified contact details under service level agreement.