However, no matter how well planned the inbound marketing efforts are, they still fall short in conversions. Any guesses, why?

Well, despite of the innumerable validations and instructions mentioned on the form, it is still unlikely that you get the most accurate information for easy-sales. As a result, this form gets uploaded in the CRM and ends up contaminating the entire contact database that might have gone through some expensive cleansing and massaging a few days back. The best practice should be, clean, append and enrich the details of Lead Forms on a regular basis before uploading them on CRM and exposing it to the Sales team to work upon.

Your sales will bless you for this, trust me !

They will have the accurate contact details of the prospects and will know which ones to trash before they even want to pick up their phones and call. Before it’s too late, we need to find a trusted source and get the direct phone numbers validated and replace personal id’s into professional email addresses. This will ensure that our sales team is not wasting time in administrative work, but doing the job they are paid for.

I have learnt from my experience that just the right list of target audience does not help. The only way to maximize the Returns on my Marketing Spend is to furnish ‘right’ contact details of the ‘right’ target audience. Only a clean database ensures that our revenue engine keeps humming non-stop.

Let’s take the analogy of cars.

If your car goes from 0-50 mph in 15 seconds, and you wish to supercharge the engine so that it can go 0-50 mph in amazing 8 seconds, what will you possibly do to accomplish this? Give your car a paint job? Install a new music system? Change the wheel rims? Tint the glass?

Obviously not! None of these will have impact on your car’s speed. Sure, you have invested time, money and energy, and the car too would look healthier, elaborated with bells and whistles.  However, your car will not run faster unless you have increased horsepower and upgraded the engine. It works just the same way for businesses. You are required to increase the ‘contact data accuracy’ horsepower and improve contact database engine to achieve the desired returns on investment for your business.

Simply being equipped with qualified leads is not enough to get high conversion, but having complete and accurate contact details of those probable prospects and customers is! Update, append and enrich your contact database, ensuring your sales team is holding 100% accurate and validated contacts to bring returns from qualified leads. Further, regular refreshes help keeping the huge contact database fresh and updated to ensure resources invested while contacting those prospects and customers are not wasted. With accurate details of targeted prospects and customers, your sales and marketing efforts will bring in desired results.

Increase the horsepower and upgrade the engine to accelerate your business ROI.