SMARTe Sales & Marketing Intelligence Solutions
Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire; it wafts across the electrified borders
Organizations of all sizes and target market face similar kinds of challenges regarding managing Business and Sales & Marketing Intelligence.
Business/Market Information is just like an Iceberg, which you can only view fraction above the waterline and the rest submerged in water. Likewise, you will always find the most valuable and critical information be hidden. To find this information you will need help of special resources and methods (think about a deep sea diver for exploring an iceberg!)
As a Business Leader or Sales & Marketing Professional does any of the following challenges look familiar in your day-to-day work
- Lack of timely and effective tracking of industry happenings, trends, etc.
- Insufficient information on customers, competitors, influencers in the industry
- Gathering ‘actionable’ market intelligence
- Understanding the user-base/ installed-base of your competitors, partners or similar companies in your business segment
Gather Market Intelligence, Track Competitors – the better way to do it
Broadly, our Marketing Intelligence covers in four different aspects, those are:
In this category, we provide insight of competition list of customers (Competitive Install-base), helping you reaching out to similar organizations like your existing customer base. It also gives you an insight to your competitor’s customers and their competitors.
In this category, we provide intelligence on companies using technology infrastructure within enterprises. This would help in targeting users of your competitor’s technology and their competitive landscape; as well as user-base of complementary/similar technology.
In this category, here we provide insights on discovering country wise or local level presence of target accounts as desired by our customers. This includes a complete information of the target account like organization information country wise, state, wise, province wise, etc.
How can you leverage our Marketing Intelligence solution InfoGenie
- Accurate company information: We ensure all the company level data is gathered and verified as per your requirement. Identifying the correct companies and compiling accurate firmographic data ensure that your marketing efforts are in right track. We Capture market landscape in a wider way, covering partners, complementary/similar companies, emerging new players apart from tracking direct competitors. So avenue for your marketing efforts get enlarged
- Magnify Sales Opportunities and lead conversions using Install-base Intelligence on your competitors
- Our niche Audience Intelligence enables you to identify and reach out to attendees/sponsors/exhibitors of similar events organized or attended by you.
- With InfoGenie TIA , you can get insights into complete installed infrastructure landscape within your target accounts; or of your competing, complementary and supplementary technology.