Marketing Intelligence


Insights for market expansion

SMARTe Sales & Marketing Intelligence Solutions

INFORMATION IS THE OXYGEN OF THE MODERN AGE. IT SEEPS THROUGH THE WALLS TOPPED BY BARBED WIRE; IT WAFTS ACROSS THE ELECTRIFIED BORDERS

Organizations of all sizes and target market face similar kinds of challenges regarding managing Business and Sales & Marketing Intelligence.

Business/Market Information is just like an Iceberg, which you can only view fraction above the waterline and the rest submerged in water. Likewise, you will always find the most valuable and critical information be hidden. To find this information you will need help of special resources and methods (think about a deep sea diver for exploring an iceberg!)

As a Business Leader or Sales & Marketing Professional does any of the following challenges look familiar in your day-to-day work

  • Lack of timely and effective tracking of industry happenings, trends, etc.
  • Insufficient information on customers, competitors, influencers in the industry
  • Gathering ‘actionable’ market intelligence
  • Understanding the user-base/ installed-base of your competitors, partners or similar companies in your business segment

Gather Market Intelligence, Track Competitors – the better way to do it

SMARTe brings to you InfoGenie to provide one-stop solution for all your marketing intelligence needs. Our data and insights are contextual making them highly actionable as marketing campaigns. Ours is an exciting way of knowing about your competitors, customers and also customers of your competitors. Marketing Intelligence solution leverages SMARTe’s proprietary web crawling technology, proven research methodologies and extensive domain experience of research teams; to be able to address your specific pain areas and provide accurate and timely information.

Broadly, our Marketing Intelligence covers in four different aspects, those are:

Competitive Intelligence Agent

Here, we provide insight of competition list of customers (Competitive Install base), helping you reaching out to similar organizations like your existing customer base. It also gives you an insight to your competitor’s customers and their competitors.


Technology Intelligence Agent

You get intelligence on companies using technology infrastructure within enterprises. This would help in targeting users of your competitor’s technology and their competitive landscape; as well as user base of complementary/similar technology.


Audience Intelligence
Agent

In this category, we provide insights on attendees participating in competitor’s events or other similar events in the industry /domain. Help targeting
attendees of your competing events or closely related events/tradeshows; for participation and sponsorship


Localization Intelligence Agent

In this category, here we provide insights on discovering country wise or local level presence of target accounts as desired by our customers. This includes a complete information of the target account like organization information country wise, state, wise, province wise, etc.