Audience Intelligence Agent (AIA)
Audience Intelligence Agent (AIA): SMARTe way to profile your target audience/attendee
AIA is offered as a part of our Sales & Marketing Intelligence solution – InfoGenie
In this category, here we provide insights on attendees participating in competitor’s events or other similar events in the industry /domain. Help targeting attendees of your competing events or closely related events/tradeshows; for participation and sponsorship.
Why is profiling ideal attendee for your event important?
For any event to be a successful one, it’s very necessary to have a landscape about your competitors’ events or any other events in the industry. This way you can profile the right audience to reach out to market your own event
- You don’t have to ‘start from the scratch’ or educate about events as a part of marketing strategy to your audience, as they already have done that
- Past attendees of industry events are likely to be better qualified prospect for your exhibitors and sponsors – enhancing chances of ROI from your events to all stakeholders
- You can even shortlist and reach out to ‘Thought Leaders’ from past events; for speaking assignments in your event
- Event research will also help in designing the appropriate agenda and event format (Tradeshow, Seminars, Roadshow, etc.)