Events/ Tradeshows are still a very popular and effective model of marketing and every year numerous events are organized throughout the globe in almost every industry. Some of the events have become a permanent fixture of professional calendar of attendees, sponsors and exhibitors. Ever wonder why a particular event is more popular or one exhibitor is successful in driving more booth traffic/meaningful interactions than another. Marketing of course! But there is something which is the 1st step towards designing a marketing plan for your events – knowing the target audience. Correct understanding on past and current attendee profiles help you narrow down on marketing action items for an event.

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