Competitive landscape insights is an elegant way to penetrate the market, making it easy for the marketing and sales guys to plan their strategies according to the competitors – to sustain or grow market share in a competitive market. Such explorations include direct or indirect competitors, competitors’ partners/alliances, technology (product/services) which are complementary or supplementary, category of technology used, etc. It also gives an insight into competitor’s customers/user-base and similar companies like them.

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