Online (Internet) surveys are fast becoming an essential research tool for a variety of research fields, including marketing, social and official statistical research. Online surveys facilitate understanding of what your ‘target audience’ think and how successful your programs are. Online surveys are faster, simpler and cheaper (compared to other survey methodologies); and could be tailor-made to the situation (e.g. the questionnaire may be preloaded with already available information). So to sum up- online survey tools can be a very cost-effective way for delivering surveys and collecting and analyzing results through one central system.

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