About SMARTe

SMARTe Inc. was founded in 2005 for the sole purpose of building targeted, relevant and accurate B2B prospect databases, powerfully customized in order to help you enhance the profitability, efficiency, and effectiveness of your marketing and sales data. We ensure your Sales & Marketing functions work in sync, marketing executes successful programs and feeds qualified leads into the pipeline with sales hitting with the right value propositions at the right time, thus putting more efforts in closing deals rather than pondering whom to target.

SMARTe works as a true agile data partner to provide key success metrics – ‘high quality global data’. Fueled by data science, we are poised to usher in B2B – on demand economy’s revolutionary ‘data-as-a-service’ (DaaS). SMARTe uses proprietary focused crawling and natural language processing technologies coupled with decades of domain expertise of data normalization to deliver highly relevant and most accurate prospect database.

Our DaaS Offerings:

  • Bespoke Contacts – Double Opt-In; 100% phone verified, Global Contact Discovery, Competitive Install base
  • Relevant Contacts – Real Time Contact Database Discovery and Mass Append, Comprehensive relevancy scoring, Web verified; Social Intelligence
  • Data Audit – Pioneering data hygiene philosophy; Data Append
  • Data Strategy – Help identify look-alike customers, low hanging fruit prospects

Where we stand in the World of Data

Generally, there are many sources through which one could compile and build a repository of contact data for direct marketing campaigns. It’s just what to do with so much of information is the most difficult aspect for marketers around the globe. Marketers need to optimize the contact data and ROI on that.

Now, there is a major chance that your existing data could be anywhere between 6 months or 2 years stale and the people within your database might have changed their jobs or their roles. You will never be able to run a focused campaign though such a database. Additionally, you might know your target audience and companies, but you don’t have the desired data to run your campaigns. What to do then?

This is where SMARTe comes in.

  • We custom build B2B Contact Data for you; providing you with the right intelligence and contacts to enrich your Sales & Marketing pipelines.
  • Re-energize your stale lists; by running through our data enrichment solutions
  • We deliver 100% accurate and actionable data for you to start using straight away.

Typical Marketing Pain Areas

90% of the time the most troublesome piece for any Marketing professional is the relevancy and data currentness of their existing in-house databases.

Most commonly faced pain points are:

  • Unorganized, stale or redundant existing data: resulting high email bounces and Call-drop rates as well as; time wasted on cleaning huge amount of data
  • Failure to understand and build your ‘ideal buyer profiles’
  • Inadequate information on your customers, competitors, influencers, etc.
  • Not being up-to-date with the latest happenings in industries
  • Nonalignment of Sales & Marketing processes; resulting low-quality leads
  • No proper prioritization of Prospect data: not knowing who to target first
  • Lack of ability to vindicate the marketing spend = on acquiring contact data

With our consulting based approach, SMARTe works with customers as a partner in identifying the above pain areas and designing the best possible solution. For the same reason, a number of well-known brands from ICT (Software, Hardware, Networking, Enterprise Technology, Service Provider, etc.), Business Services, Media & Publication, BFSI, Event Management, among others, engage with us for their data and prospect intelligence needs.

What is Bad Data and Good Data?

Data quality plays a significant role in impacting on business goals directly. So it is very important to know contact data strengths.

To overcome this, SMARTe fills in the incomplete or inaccurate lead data so that it is updated and verified all the time. We scrub, clean and enrich existing contact data residing in CRM, Marketing Automation, Email Marketing Platforms, or any other system of contact data storage. We work with our customers to identify their ideal prospect profiles matching target audience definition. Our multi-step validation process by research and tele-verification experts provides the best quality results enabling customers in driving impactful sales & marketing campaigns.

How Custom Data beats Standard Data

We work in tandem with you to fashion the desired role requirement that suits your specific business needs, so that you get customized data as per your necessity rather any standard pre-qualified and pre-sourced readymade data.

Nowadays, people change jobs and their roles very frequently making it very difficult to keep abreast with their changing business needs. This problem can only be solved through a Custom-built database. We assist you here by providing tailor-made databases to fit your various CRM and marketing automation toolsin any desired format. Once you provide us with your ideal prospect profile, we provide you with a custom-built contact database serving your marketing campaign purpose.

So why choose SMARTe!


SMARTe revolutionizes the concept of “B2B Contact Database” with its cutting-edge technology, combining contextual search algorithms with in-depth sales and marketing domain expertise. Our solutions are an enabler for shortening lead life cycle and accessing hot prospects; thereby allowing marketing to focus on hitting prospects with the appropriate campaign, and sales to spend more time closing deals and increasing revenues; rather than discovering contacts and making cold calls.

With SMARTe, you can

  • Increase marketing effectiveness, sales pipelines, and revenue by providing 100% accurate contact databases : customized to suit your specific business requirements and individually verified using a novel “multi-layer” validation process.
  • End-to-end management of contact data and prospect intelligence: From contact discovery to prospect prioritization, from enriching and appending your existing CRM database to managing audience development and subscription management, an impact of our solutions is evident from the success stories with our customers.