Cold calling is allowed under GDPR as long as the call is related to legitimate business and the prospect has not expressed unwillingness to be contacted. GDPR does affect how businesses collect, store, and process personal data.

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

A hypothetical outline of what kind of company will buy from you, an Ideal Customer Profile (ICP) give you a clarity on what type of companies and audience you should focus your sales efforts on.