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Research and find prospects to build your ideal customer list.
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Search, update & enrich your CRM data.
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Find prospects on LinkedIn and company websites
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Sales
Sales Strategy: What it is & how to create one for success
A sales strategy is a step-by-step plan formulated to position and sell your product or service to generate revenue which acts as a guide for sales folks to follow, with regards to sales processes, product positioning, and competitive analysis.
Sanjay Gala
7 mins
B2B Data
Understanding Technographics: The Powerhouse of B2B Sales and Marketing Strategy
A portmanteau of "technology" and "demographics", technographics is information about a company's tech stack, which includes the technology they use, its implemantation and adoption by target accounts.
Sanjay Gala
5 mins
Sales
The Sales Funnel: A Comprehensive Guide
A sales funnel mirrors your progress of how prospects turn to customers. The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA).
Sanjay Gala
3 mins
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