A sales strategy is a step-by-step plan formulated to position and sell your product or service to generate revenue which acts as a guide for sales folks to follow, with regards to sales processes, product positioning, and competitive analysis.

A portmanteau of "technology" and "demographics", technographics is information about a company's tech stack, which includes the technology they use, its implemantation and adoption by target accounts.

A sales funnel mirrors your progress of how prospects turn to customers. The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA).