Managing Business and Sales & Marketing Intelligence are the similar challenges faced by all Organizations of all sizes and target.
Business/Market Information is just like an Iceberg, which you can only view fraction above the waterline and the rest submerged in water. Likewise, you will always find the most valuable and critical information be hidden. To find this information you will need help of special resources and methods (think about a deep sea diver for exploring an iceberg!)
Do the following challenges sounds familiar to you in your day-to-day work; Lack of timely and effective tracking of industry happenings, trends, etc.
SMARTe brings to you one-stop solution for all your marketing intelligence needs. Our data and insights are contextual making them highly actionable as marketing campaigns. Ours is an exciting way of knowing about your competitors, customers and also customers of your competitors. Marketing Intelligence solution leverages SMARTe’s proprietary web crawling technology, proven research methodologies and extensive domain experience of research teams; to be able to address your specific pain areas and provide accurate and timely information.
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Broadly, our Marketing Intelligence covers four different aspects, they are as follows:
“We will have to become ‘perpetual marketers’, to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.” – John Woodward, Publicis Worldwide