Data Audit helps you in understanding the hygiene of your existing contact data. Be it tradeshow, inbound leads, download forms, etc. We leverage our technology + domain expertise to slice and dice your data to provide you with meaningful insights with recommended approach.
After receiving your data that needs overhaul we first set up criteria as per your database marketing objectives Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc. Then we scrutinize and analyze the database to identify gaps, categorize as per business relevancy
What you can do with our SMARTe Data Audit?
- Understand current health of your contact database
- Identify data to be refreshed, enriched, trashed, etc.
- Plan out future data sourcing /Appending strategy as per your specific requirement
- Pay only for clean-up of relevant data vis-à-vis entire current database