GDPR compliant data
Arguably the biggest single European IT issue is the forthcoming General Data Protection Regulation (GDPR). A new ruling which will have worldwide impact on firms including those in the USA who have interests, holdings, customers and other touch points on European soil.
The GDPR presents marketers with many challenges and some fearsome penalties for failing to meet them. Marketers, especially those who process the data of consumers rather than businesses, face a significant workload to become GDPR-ready ahead of the May 2018 deadline.
But compliance with the GDPR also offers many benefits to organizations. A leaner more effective customer database of genuine and opted-in contacts, a more transparent process for the management of data. And a commitment toward customer data protection and privacy that can be enshrined in brand values. At a time when customers are putting so much faith in the protection of personal data the value of this last point shouldn’t be underestimated.
Several global companies are now looking at GDPR compliant data. SMARTe has its nifty way to gather GDPR compliant data for achieving 10x ROI in your businesses. We employ sundry methods and tools to collect several data types and information as per the clients’ criteria.
According to Forrester, “Firms will learn to better assess the costs and benefits of records they process, store, and protect. They will progressively focus on collecting, buying, processing, storing, and protecting only the data that offers them the most value and will kill the rest.” Forrester also suggested that privacy should be part of a firm’s DNA and some firms will integrate privacy into brand perception and the customer experience, providing a basis for competitive advantage.
SMARTe, a B2B global DaaS partner is equipped for the upcoming GDPR storm which is effective from 25 th May, 2018. It is very important to understand all the essentials when you’re planning a marketing campaign. One of the primary attribute is to have accurate and relevant contact data for successful marketing campaigns. The second most vital step is to check whether you have the right tools and permissions covered for your contacts and their respective geographies. Email marketing is governed by country/region specific GDPR laws.