Data Audit & Strategy
Our Data Audit services can help you in understanding the hygiene of your existent contact data. We cover entire gamut of marketing & sales data that is stored and managed through tools like marketing automation, email marketing or CRM systems. Be it Tradeshow data, inbound leads data from website, landing pages, download forms etc.; we leverage our technology as well as domain expertise to slice-and-dice your data and provide you meaningful insights and recommended approach for data cleaning and management.
Our Approach to data audit
After we receive your data that needs overhaul, we first set up the critical criteria like your database marketing objectives, Ideal Prospect Profile (IPP) – both firmographic and contact level, segmentation factors, etc. Then we scrutinize and analyze the database to identify gaps, categorize as per business relevancy and tabulate as Good Data, Filtered Data OR Bad Data. Then we recommend the appropriate approach for data cleansing and enrichment.
What you can do with our SMARTe Data Audit?
- Understand current health of your contact database
- Identify data to be refreshed, enriched, trashed, etc.
- Plan out future data sourcing /Appending strategy as per your specific requirement
- Pay only for clean-up of relevant data vis-à-vis entire current database